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Otimização de conteúdo dos blogs nos buscadores
SEO em Search Engine Results, Blogs and Credibility
“A colleague in another area of marketing said to me the other day, “I’ve noticed the organic search results are getting worse.” When probed about what she meant, she said that she found results are more cluttered with blogs and user-generated content (UGC) that aren’t always credible or authoritative information sources. I explained that blogs are likely coming to the top of the rankings because they naturally achieve an abundance of inbound links, due to other sites referencing their content or using those posts to support their points of view.”
“If you consider the search engine algorithm’s approach to evaluating sites, blogs certainly seem to fit the bill of a site with high ranking potential. Blogs tend to have:
- A high number of inbound links (with keyword-rich anchor text)
- A lot of keyword-rich textual content, with typically a distinct lack of Flash and other non-textual content
- An inherent structure that enables the spider to both find and understand site content (e.g., posts are descriptively titled, organized by topical areas, and linked to in a logical manner)
- A high propensity for being found through popular blog directories or search engines, such as Technorati”
