31st
Nova mídia o caramba
Death to new media
“…Because the title, “New media expected to get more ad dollars,” belies a mindset that’s still dogging us about 15 years after the Internet started to come into the public consciousness. It’s irritating because it seems so dated and it continues to call what we do new media, making things tougher for all of us in the business and standing in the way of us reaching that nifty $160.8 billion in the next four years.
Calling what we do new media puts what we do in the category of other. It reinforces the notion that traditional media is the real stuff, and online media (or other forms of digital communications) are nice-to-haves, time and budgets permitting. It reinforces the notion that the Web is still the domain of cybergeeks who aren’t like the normal consumers many advertisers are trying to reach. Labeling online media “new” also implies there’s still something experimental and untested about it all.That’s baloney.”
